Two packaged Indian snacks a spicy poha mix and wheat biscuits on a kitchen counter.

Salgar Amruttulya Tea

Brand Building & Franchise Growth Success Story

From a single vision in Kolhapur to a rapidly expanding tea franchise network, Salgar Amruttulya Tea has emerged as one of Maharashtra's most recognized tea brands. Trimitiy Studios partnered with the brand during its crucial growth phase, helping shape its market presence, franchise appeal, and customer-facing identity through strategic design, packaging, digital marketing, and brand communication. The result was a strong, scalable brand that accelerated franchise expansion across Maharashtra and Karnataka.

Salgar Amruttulya Chai franchise brochure with tea, spices, and a traditional chai cup.
Challenges

To create a professional, scalable, and franchise-ready tea brand that could stand out in a competitive market, attract entrepreneurs, build consumer trust, and support rapid expansion across Maharashtra and Karnataka through consistent branding and marketing communication.

Objectives

Salgar Amruttulya had a strong product and vision but needed a cohesive brand identity capable of appealing to both customers and franchise investors. The challenge was establishing credibility, ensuring brand consistency, and creating marketing assets that could support large-scale franchise growth.

Product Packaging Design

Brand Communication Strategy

Social Media Post Design

Franchise Marketing Collaterals

Digital Marketing Creatives

Packaging Design That Built Recognition

Consistency Across Every Cup

For Salgar Amrutatulya, we designed a distinctive packaging system that strengthened brand visibility and created a consistent customer experience across its growing franchise network. The packaging carried the brand’s identity across everyday touchpoints, helping Salgar Amrutatulya build stronger recall while maintaining a unified look across 100+ franchise locations in Maharashtra and Karnataka.

Salgar Cream Rolls box with individually wrapped rolls on a wooden table.
Salgar Special Masala Rice Flakes and Wheat Biscuits with tea on a table.
Smartphone displaying Salgar tea promotional posts and ads.

Impact

  • Successfully established a professional and recognizable tea brand presence.
  • Created a franchise-friendly brand ecosystem that supported business expansion.
  • Developed marketing assets that strengthened customer trust and brand recall.
  • Contributed to franchise growth, helping the brand expand to 100+ franchise locations across Maharashtra and Karnataka.
  • Enabled consistent communication across digital, print, and on-ground marketing channels.
Marathi billboard advertising biscuits with tea and packaged snacks.
Salgar Ayurvedic brand mockup with letterhead, business cards, and envelope on wood.
Hindi tea advertisement calendar with a tea cup and pack.
Salgar Amruttulya Tea

Our Contribution

At Trimitiy Studios Pvt Ltd, we didn't just design creatives—we helped transform a local tea business into a scalable franchise brand. Through strategic packaging, digital presence, and marketing communication, we built a foundation that supported rapid franchise adoption and long-term brand growth.

Newspaper ad for Salgar Amrutulya Chaha with smiling tea cups and Marathi text.
Marathi newspaper ad featuring a snack packet, tea, and biscuits.
Salgar Amrutulya Chaha newspaper ad with tea, snacks, biscuits, and Marathi text.
Salgar franchise promotional banner featuring low investment and food products.
Red-and-white Salgar backdrop with Hindi logos and steaming tea cups.
Smartphone displaying a National Milk Tea post with tea products and a Bengali tea card.
Smartphone displaying a National Milk Tea post with tea products and a Bengali tea card.

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