A distinct FMCG identity
Oviyas came to Trimitiy Studios with a clear need: build a brand that feels premium, memorable, and ready for the retail market. We worked on the complete brand development journey, starting from name suggestion and moving into logo, identity, and packaging design.
The goal was not only to design a brand, but to shape a market-ready FMCG presence that could stand out on shelves, communicate trust, and build recall across customer touchpoints.
Oviyas needed a brand identity that felt premium, memorable, and retail-ready while standing out in a crowded FMCG market. The challenge was to create cohesion across naming, logo, and packaging.
To build a distinct, scalable, and market-friendly brand system for Oviyas, including name suggestion, logo and brand identity, and packaging design that communicates quality, improves recall, and supports future FMCG growth.
The name Oviyas was thoughtfully created by combining the names of the founders’ daughters, Ovi and Yasvini. More than just a brand name, it represents a personal vision, emotional connection, and long-term commitment to building something meaningful. Trimitiy Studios transformed this unique story into a strong brand foundation, ensuring the name carried warmth, authenticity, and distinctiveness while being suitable for a scalable FMCG brand with lasting market recall.
We created a visual identity system that reflects the personality of the brand and gives it a clear, polished presence. The logo and identity elements were designed to feel cohesive, versatile, and easy to apply across packaging, marketing, and future brand communication. This identity helps Oviyas present itself with confidence and consistency, which is essential for FMCG brands competing in fast-moving consumer spaces.
Packaging is often the first brand experience in FMCG, so the design needed to work hard visually and strategically. We developed packaging that communicates quality at a glance while maintaining clarity, elegance, and strong brand recall.
Key packaging priorities included:
With brand naming, logo design, identity development, and packaging all aligned, Oviyas now has a strong foundation for growth. The brand is positioned to connect better with consumers, look more credible in the market, and scale into new product opportunities with consistency. This project reflects Trimitiy Studios’ ability to build FMCG brands that are not just attractive, but strategically designed to perform.
"Working with Trimitiy Studios was a great experience. From our brand logo and packaging to the eCommerce website, the team perfectly understood our vision. Design quality, professionalism and timely execution were excellent. आमच्या ब्रँडला एक premium identity मिळाली. Highly recommended for complete branding solutions."
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