We developed a unified packaging and communication system for Ikigai Cashews, covering multiple cashew grades and flavoured variants. From hand-sketched mascot characters to launch collateral, every element was designed to create strong shelf recognition while maintaining a consistent and approachable brand identity.
Ikigai required a packaging system capable of accommodating multiple cashew grades and flavours without creating visual confusion. The challenge was to establish clear differentiation between products while retaining strong brand consistency, shelf recognition.
Our objective was to build a scalable visual system for Ikigai that could clearly organise its growing product portfolio. The design needed to communicate quality, simplify variant identification and create a memorable brand experience across packaging, mascots and launch communication.
For Ikigai’s plain cashew range, we created a flexible packaging system where different grades are identified through distinct colours while retaining the same core visual language. The approach simplifies product differentiation, strengthens shelf presence and keeps the entire range unmistakably connected.
Two original female mascot characters were developed through hand-drawn sketches, inspired by women working in cashew processing environments. The illustrations add warmth, authenticity and personality to the packaging while visually connecting the brand with the people and craftsmanship behind its products.
For Ikigai’s brand launch event, we designed an invitation that carried the newly created brand identity beyond the product packs. Colours, typography and visual elements were carefully aligned with the packaging, creating a consistent first impression for guests and reinforcing overall brand recognition.
Ikigai’s flavoured cashew range required individuality without losing brand consistency. We created separate colour identities for different flavours while retaining the established layout, typography and visual system, helping customers quickly recognise variants and ensuring the complete range appears cohesive and impactful on shelf.
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