Hi, welcome to the article which is the introduction to DIGITAL MARKETING. Did you Google something TODAY, or check the Facebook MAYBE, did you see the funny videos which is viral yesterday or did you read the tweets about the famous cricketer? IF YOU DID, then you are a part of the DIGITAL WORLD. Along with 3 billion other peoples, which is 40% of the world population. WOW, that’s a large number & whenever there a huge number of people it’s huge marketing opportunity which is what DIGITAL MARKETING IS ALL ABOUT……..

The power is SHIFTING to you. Times are CHANGING. The ‘INTERNET’ has become the first point of contact for consumers. The new exclusive version is advising, convincing & reminding. Yet only 29% effectively integrate the channels. Are you prepared for the change? Facebook is driving a second internet ‘REBELLION’.

Companies from PIN to PLANE are online now. There is a huge demand for ONLINE MARKETERS & supply is LOW. Now it’s 2018, and we can’t avoid marketing our business on DIGITAL MEDIA. For example, doing outdoor marketing at a busy location is very costly and is going to make deep holes in your pockets, it is going to cost you around INR 1 to 2 lacs. No doubt, you’ll be regretting with your decision as you spent a lot of money for showing onto people who are not even potential customers. You also showed the ad at times when not even a single person was roaming on road at midnight. Think about it. What would you do now? Take a breath. We have a Solution to this, it’s DIGITAL MARKETING.
You can EXPERIMENT on DIGITAL CHANNEL by creating Ads. Then you can check that getting possible lead conversion if ‘NO’ then you can change it again & because of that you create/build a SOLID MARKETING PLAN.

HOW TO DO DIGITAL MARKETING?
To become an expert in DIGITAL MARKETING, you don’t need to have to take a FOUR-YEAR business DEGREE PROGRAM. There are other WAYS to get the KNOWLEDGE you need to become a SELF-MADE, DIGITAL MARKETING EXPERT. There is a certification exam such as google ADWORD FUNDAMENTAL, SEARCH ADVERTISING, DISPLAY ADVERTISING etc. but these certificates do not make your digital marketing expert. It only helps you to learn about some basic concepts in digital marketing.
If you are interested in learning how you can do this, let’s get started RIGHT NOW….

IMPORTANT COMPONENTS OF DIGITAL MARKETING -
1. WEBSITE DESIGN -
There is nothing that is as important as your WEBSITE DESIGN when it comes to your online presence. So choose a domain & find a space to host your website.
2. CONTENT WRITING -
Decide what to blog about. If you’re part of a business, your blog should be related to the service or product & if you’re not part of a business then write a blog about something you enjoy.
3. SOCIAL MEDIA MARKETING -
Create a Facebook page & to promote your local business from your page & update your page category. To spread awareness from ad creation. 4. PAY ADS(SEARCH & DISPLAY ADS) -
It is a great way to reach your potential customers fast & promote your product or service through search & display ads.
5. SEO (SEARCH ENGINE OPTIMIZATION) -
People land your website if they have heard about you. So SEO means you can get a good rank on SERP (search engine result pages) & hence people may learn about you by going to your site.
6. GOOGLE ANALYTICS -
If you understand how your online marketing is performing, can you improve it? Translating your data analytics into meaningful conclusions helps you understand your audience better.

WHAT IS DIGITAL MARKETING? DIGITAL MEDIA is everywhere 24*7. Consumers can access information WHENEVER, WHEREVER & HOWEVER they want it. You know there are a lot of things in life that do their job for a while upgrade to SOMETHING BETTER. ORKUT TO FACEBOOK, CD’S TO PENDRIVE, WIRED INTERNET TO WI-FI AND SO IS THE TRADITIONAL TO DIGITAL MARKETING.
Traditional media overtime has been become super expensive, placing an ad on the newspaper, or buying a hoarding for a month is a large outlay of money whereas digital marketing can probably be started off with 1/10 of that investment.
For a user, the DIGITAL MEDIA of his multiple channels & devices do what they want to do. They have a wide range of sites, the social media to connect with, to maintain relationships. This cross-device integration you can start on a desktop, go through mobile & enter on your tablet.
Digital marketing is not just a quickly developing power in today’s world of marketing, it is set to be the eventual fate of marketing & it seems that soon digital marketing will surpass all the traditional marketing manoeuvres.
Digital marketing means DIRECT COMMUNICATION between your business & your consumer. Digital marketing is efficient because 90% of all purchase decisions begin online. It provides you with the opportunity to establish channels with your consumers for a significantly reduced budget.
Today’s life, small businesses are finding major benefits to modern marketing, especially in the digital & socially driver marketing fields where implement a successful marketing strategy is high.